About image4.png

          Our team draws upon years
          of experience working with
          the industry's best companies.

Founded in 2011, CalPacific Marketing Group®, Inc. has delivered numerous successful integrated media, marketing and promotional campaigns to clients in various consumer and B2B industries. We accomplish by carefully listening to and learning about what keeps our clients up at night.

Our team of seasoned professionals collaborate on every level of the process to provide smart ideas, innovative strategies, effective marketing, and seamless execution, ultimately producing positive results that grow businesses and keeps our clients coming back year after year.

CPMG is composed of experienced sales, media and marketing professionals, talent scouts, social media experts, and event and brand ambassadors. Lucille Fortunato, principal of CalPacific Marketing Group®, Inc., and her staff possess years of work experience with the nation’s largest, most recognized entertainment and broadcast companies. Their knowledge, skills, and access to resources prove extremely advantageous when designing, planning, and delivering custom-made programs, events, and campaigns for each of their clients.


Lucille Fortunato  President/Principal

Lucille Fortunato

        We provide our clients
        optimized consulting
        services, innovative
        promotions, and
        customized integrated
        marketing campaigns. 


  • Entrepreneur, founder of CPMG
  • 28+ years experience in:
    • Sales
    • Consulting
    • Event Promotion, 
    • Media Relations
    • Brand and Executive Management
    • Developing Strategic Partnerships
    • Entertainment Marketing, with Disney/ABC Inc., ABC Radio Network,
      Viacom/CBS, CBS Radio
  • WBE certified by California Public Utilities Commission via Supplier Clearinghouse
  • Proud Member of:
    • American Marketing Association
    • San Diego Chapter of American Marketing Association
    • IEG Sponsorships
    • San Diego North County Chamber of Commerce
  • Board of Directors:
    • California Alliance for Arts Education

Diane M. Tody   Partner/  Lead Account Supervisor

Diane M. Tody
Partner/Lead Account Supervisor

  • 25+ years experience with:
    • Media Marketing and Sales in Entertainment Industries
    • Full Service Agency with Fortune 500 Companies
    • Account Management including Brand Integration, Sponsorships, Promotions
      and New Business Development
  • Certified Radio and Integrated Marketing Consultant 
  • C.R.M.C. Certification